Since 2009.
What We Do
Charles Gadsdon provides high-level freelance and fractional music consulting for brands, agencies, and design consultancies seeking to turn music into a true strategic advantage. With nearly two decades of global experience including work with ≈80% of the Best Global Brands (Apple, AccuWeather, Google, Samsung, Coca-Cola, Haleon, Nike, BMW, Vodafone, McDonalds, LEGO, Mastercard, O2, Nescafé, Shell, Santander, AXA and others). He helps clients harness music to elevate their identity, increase campaign effectiveness, and create deeper audience connections.He works directly for clients, representing their best interests across all aspects of music strategy, creative development, licensing, sonic branding, artist partnerships, and culturally driven initiatives. Having held executive leadership roles at leading music agencies and now working independently through QE, Charles offers pure, client-first service with no hidden agendas. Just world-class expertise and tangible results.Fractional Music Director
Ongoing, senior-level strategic support for brands that don’t require a full-time hire, but need consistent guidance and direction.Project-Based Consulting
High-impact input and leadership across campaigns, sonic identity creation, licensing, artist partnerships, experiential work, and more.Agency & Consultancy Partnerships
Independent senior music strategy and creative support for advertising agencies, design firms, and brand consultancies.Training & Advisory
Workshops and executive level up-skilling in music strategy, sonic branding, and best practices for working with music in brand environments.Global Expertise — Proven success across Europe, the US, and the Middle East.
Industry Authority — Author of Bing Bong (2025), The Ultimate Guide to Leveraging Music for Effective Brand Marketing.
Client-First Approach — Independent and unbiased representation focused entirely on the brand’s success.
Real Impact — Nearly 20 years delivering measurable marketing and brand outcomes through music.
Risk Mitigation — Prevents costly music missteps that dilute campaigns or lead to legal and licensing issues.
Strategic Effectiveness — Drives better-performing creative by aligning music with brand strategy.
World-Class Expertise — Few consultants can match the breadth and depth of Charles’s experience.Later this year, Charles will publish Bing Bong — the essential book on how brands can think about, work with, and unlock the full power of music. Published by Brandingmag, with a foreword by the Director of Berklee College of Music, the book is set to become a definitive industry text. For previews and pre-orders, visit www.bingbongbook.com."You’re not just buying ideas, you’re buying two decades of proven effectiveness. I literally wrote the book on music for brands."---TestimonialsSue Daun: Executive Creative Director @ Interbrand
"Having known Charles for a good number of years I can say without doubt he has taught me the most about sonic branding. He has a passion for innovating and creating original work but always has a keen eye on the business need along side. He is hungry to help whatever brand he is working with grow, and dedicated to building real partnerships with agencies and clients alike. Put Charles in front of anyone and he will deliver what I can only say is his unique style of humble brilliance with charm and wit".Annelies Valk: Head of Benelux Marketing Partnerships @ Netflix
"Charles is like a can of Coke, 'cool', bubbly, always comes with 'fresh' ideas, consistent in delivery and communications and.... you never get enough. A great guy. Would happily recommend".John Dokes: Senior Executive @ Google
"Clarity, passion and enthusiasm - that’s what stands out immediately when you engage with Charles Gadsdon. After our first conversation I left with a clear understanding of his product and no doubts on how it would benefit my company. There were of course competitors but none that conveyed the trust and enthusiasm that spilled from Charles and his team. At the end of the day. The decision was easy. Yours will be too".Blake Price: Managing Director @ Universal Music Group, Artist & Brand Partnerships
"Working with Charles is always a pleasure - he is passionate, knowledgeable and the sort of guy that you like doing business with".Ben Legg: CEO @ The Portfolio Collective
"I have known Charles since 2013 and been a mentor since 2017. Charles is a highly ambitious, smart, creative and likeable person. He is a born networker and salesperson, with a proven track record. He is also keen to keep learning and developing, to become the best person that he can be and get the most out of life".Nikos Antoniou: Marketing & Partnerships Director @ TikTok
"Charles is a dedicated and result-driven manager and thoughtful individual. With an extensive background in music management, Charles demonstrates strong interpersonal skills and a balanced mix of leadership and creativity. It goes without saying that his ability to motivate a team to care about a project and invest in its success is evident".Lee Williams Founding Partner @ NAKEDHEALTH
"Charles was great to business with. Charles was enthusiastic, knowledgeable and flexible. We were delighted with the result which showed Charles' real understanding of our brand - and his willingness to act like an extended part of our brand team on this project. Wouldn't hesitate to recommend!"Chad Davis: Founder @ Carolina Surf Brand and Carolina Surf Film Festival
"Charles has a keen ear on the music that's happening right now. That's a tough thing to do in the ever changing world of music. Charles and I have worked on a number of projects and he's always been efficient and professional. I would recommend Charles for any type of work as he knows how to get the job done! Another rare quality these days".For more information, please contact us: info@theqecompany.com
Contact Us
Book a 30 minute meeting directly with Charles hereor, for more information, please contact us directly via email.